Conversion Model

Introduction

The facts. The figures. The stats. The success.

The Conversion Model

::	is the leading and original measure of customer commitment o Internationally recognised as the most widely used customer equity measure o The first measure of commitment to be launched to the marketing world
::	is supported by the largest marketing research network globally o Sold from over 230 offices in 65 countries o Combined turnover of the Conversion Model network = $1.2 billion
::	has an unrivalled track record o Over 7 400 projects sold worldwide
::	is endorsed by the world's leading multinationals o Used by over 90 of the world's leading multinationals o Used by 80% of the world's most valuable brands
::	can be applied to any market o Used in over 90 countries ::: Source: "Intebrand - The World's Most Valuable Brands Survey 2003"
::	can be applied to any product or service category o Used on over 300 product and service categories
::	is the only customer equity model with an academic and theoretical foundation
::	has been validated

The Conversion Model questions can be integrated into all types of marketing research

:: The same questions are applied to all markets and all categories.
:: It is quick and easy to classify respondents.
:: The questions take only 5 minutes to administer.

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